About Ally Ebel

Hi, I’m a senior Marketing student at California State University, Long Beach, passionate about digital strategy, social media marketing, and creating content that drives engagement! With strong experience in content creation across social media platforms, I’ve collaborated with various brands to craft engaging campaigns that connect with audiences and strengthen brand presence.

TikTok

Instagram

YouTube

Current Project:

As part of Live Nation’s Creator Program, I produce engaging social media content designed to boost ticket sales and promote concert events. My work focuses on developing creative, audience-driven videos that highlight upcoming shows and artists, many of which are promoted by Live Nation to reach wider audiences.

I’ve contributed to multiple campaigns that have achieved over 50,000 views within the first month, helping to increase event awareness and ticket conversions. Using unique tracking links provided by Live Nation, I monitor eligible sales and performance metrics to optimize future campaigns and content strategies.

My Work

Produces short-form, music-focused content across TikTok and Instagram to promote concerts and drive ticket sales. Created 4 high-performing videos reaching 52K+ viewers and generating $1K in earnings within one month. Collaborates with Live Nation on multiple campaigns to expand artist reach and engagement.

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Manages social media strategy and creates content, including short-form videos and custom graphics using Canva, to support Path to the Pits’ mission for providing access and mentorship of racing nationwide. Grew account following by 5% and led a brand collaboration with McLaren Racing to increase engagement and reach.

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Content Creation

Creating engaging lifestyle content across short and long-form formats on TikTok, Instagram, and YouTube, building a combined following of 53K+ and generating over 2M annual views. Produces and edits original content using Final Cut Pro, CapCut, and Canva, while collaborating with influencers and brands on sponsored campaigns to expand reach and engagement.

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5+ years of Digital Marketing

Built a following of 53k+ across all social platforms

10+ years of Editing

Final Cut Pro, Lightroom, CapCut

2+ years of Graphic Design

Canva, Lightroom, Procreate

Brand Ambassador

Showcasing exclusive products and driving sales through creative, engaging social content that connects followers with the brand and inspires them to shop my personalized storefront, earning commissions from promoted sales.

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Promoting the brand across social platforms through creative collaborations, pr products, and engaging content that highlights its playful, innovative skincare. I share my referral code to drive sales and earn commissions.

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Creating unique content across platforms to share my love for Pura Vida and its message of celebrating life’s simple joys, while sharing my referral code so followers can shop and support the brand.

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Showcasing the brand’s clean, feel-good formulas through engaging content that inspires and drives sales, while sharing my referral code to help followers discover and shop the brand.

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