About Ally Ebel

Senior Marketing student at California State University, Long Beach, passionate about digital strategy, social media marketing, and creating content that drives engagement! With strong experience in content creation across social media platforms, I’ve collaborated with various brands to craft engaging campaigns that connect with audiences and strengthen brand presence.

TikTok

Instagram

YouTube

Current Project:

As a Social Media Marketing Intern at Viscryl Entertainment, I am working closely with writer, producer, and artist Sawyer Utah to help grow his digital presence. My role focuses on researching viral trends across TikTok and Instagram Reels, compiling weekly reports on emerging sounds, hashtags, and challenges that align with Sawyer Utah’s creative branding, while also supporting content brainstorming and assisting with short-form video editing.

Additionally, I am managing a lyric-based TikTok page, featuring Sawyer Utah’s music and trending sounds which has gained over 3.5 million views within its first 60 days. I look forward to continuing to help expand his reach, grow his audience, and support the ongoing success of his music through creative, trend-driven social strategies.

Check out Sawyer Utah’s Music Here!

My Work

Produces short-form, music-focused content across TikTok and Instagram to promote concerts and drive ticket sales. Created 4 high-performing videos reaching 52K+ viewers and generating $1K in earnings within one month. Collaborates with Live Nation on multiple campaigns to expand artist reach and engagement.

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Manages social media strategy and creates content, including short-form videos and custom graphics using Canva, to support Path to the Pits’ mission for providing access and mentorship of racing nationwide. Grew account following by 5% and led a brand collaboration with McLaren Racing to increase engagement and reach.

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Content Creation

Creating engaging lifestyle content across short and long-form formats on TikTok, Instagram, and YouTube, building a combined following of 53K+ and generating over 2M annual views. Produces and edits original content using Final Cut Pro, CapCut, and Canva, while collaborating with influencers and brands on sponsored campaigns to expand reach and engagement.

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5+ years of Digital Marketing

Built a following of 53k+ across all social platforms

10+ years of Editing

Final Cut Pro, Lightroom, CapCut

2+ years of Graphic Design

Canva, Lightroom, Procreate

Brand Ambassador

Showcasing exclusive products and driving sales through creative, engaging social content that connects followers with the brand and inspires them to shop my personalized storefront, earning commissions from promoted sales.

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Promoting the brand across social platforms through creative collaborations, pr products, and engaging content that highlights its playful, innovative skincare. I share my referral code to drive sales and earn commissions.

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Creating unique content across platforms to share my love for Pura Vida and its message of celebrating life’s simple joys, while sharing my referral code so followers can shop and support the brand.

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Showcasing the brand’s clean, feel-good formulas through engaging content that inspires and drives sales, while sharing my referral code to help followers discover and shop the brand.

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