Ally Ebel

Recent graduate of California State University, Long Beach with a Bachelor of Science in Marketing and experience in social media strategy, content creation, and audience engagement. Proficient in CapCut, Final Cut Pro, Procreate, Canva, and Lightroom. Passionate about digital culture, storytelling, and building online communities.

Seeking a digital marketing role focused on social media and content creation, where I can contribute creative ideas, drive engagement, and help brands connect with their audiences!

TikTok

Instagram

YouTube

Current Project:

As a Social Media Marketing Intern at VISCYRL Entertainment, I work closely with writer, producer, and artist Sawyer Utah to help grow his digital presence. My role includes researching viral trends across TikTok and Instagram Reels, compiling reports on emerging sounds, hashtags, and content opportunities while supporting content ideation and short-form video creation.

Additionally, I assist with managing and running the SawyerUtahHQ TikTok account, helping create engaging content and support audience growth and community engagement. I also manage a lyric-based TikTok page, featuring Sawyer Utah’s music and trending sounds which has gained over 15 million views within its first 6 months. Beyond content creation, I support influencer marketing campaigns by sourcing creators, managing outreach, and coordinating paid TikTok promotions that introduce Sawyer Utah’s music to new audiences. Through creative, trend-driven social strategies, I contribute to growing his fanbase and strengthening engagement across platforms. I look forward to continuing to help expand his reach, grow his audience, and support the ongoing success of his music through creative, trend-driven social strategies.

Check out Sawyer Utah’s Music Here!

My Work

Produces short-form, music-focused content across TikTok and Instagram to promote concerts and drive ticket sales. Created 4 high-performing videos reaching 52K+ viewers and generating $1K in earnings within one month. Collaborates with Live Nation on multiple campaigns to expand artist reach and engagement.

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Manages social media strategy and creates content, including short-form videos and custom graphics using Canva, to support Path to the Pits’ mission for providing access and mentorship of racing nationwide. Grew account following by 5% and led a brand collaboration with McLaren Racing to increase engagement and reach.

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Creating engaging lifestyle content across short and long-form formats on TikTok, Instagram, and YouTube, building a combined following of 53K+ and generating over 2M annual views. Produces and edits original content using Final Cut Pro, CapCut, and Canva, while collaborating with influencers and brands on sponsored campaigns to expand reach and engagement.

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5+ years of Digital Marketing

Built a following of 50k+ across all social platforms

10+ years of Editing

Final Cut Pro, Lightroom, CapCut

2+ years of Graphic Design

Canva, Lightroom, Procreate

Brand Ambassador

Promoting brand products on campus and across social media by creating engaging, relatable content, while supporting marketing campaigns through challenges and outreach efforts to boost visibility and strengthen overall brand awareness.

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Showcasing exclusive products and driving sales through creative, engaging social content that connects followers with the brand and inspires them to shop my personalized storefront, earning commissions from promoted sales.

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Promoting the brand across social platforms through creative collaborations, pr products, and engaging content that highlights its playful, innovative skincare. I share my referral code to drive sales and earn commissions.

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Creating unique content across platforms to share my love for Pura Vida and its message of celebrating life’s simple joys, while sharing my referral code so followers can shop and support the brand.

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Showcasing the brand’s clean, feel-good formulas through engaging content that inspires and drives sales, while sharing my referral code to help followers discover and shop the brand.

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